![]() Instead of going through the process of implementing, testing, deploying, and maintaining vendor SDKs within the Route app, the Route team positioned mParticle as their central API connecting data to the rest of their infrastructure. Easily test and integrate tools to better serve their customers without adding unnecessary third-party code that could cause latency or crashes.Democratize data through an easy-to-use customer data layer UI, so every stakeholder could access the data they need to move initiatives forward without relying on engineering.Centralize their data infrastructure to get a better understanding of how customers use the app and identify areas of improvement.To meet the demands of increasing amounts of tracking data and improve the overall functionality and user experience of the Route App, the growth team decided to implement mParticle’s customer data platform as their data foundation, with the goal of assembling a stack capable of delivering the best customer experience possible while also streamlining their infrastructure and internal processes.Īfter implementing mParticle into their app, Route was able to select from the 300+ integrations available in the mParticle ecosystem and build a best-in-breed stack without adding any third-party vendor code to their app. Additionally, the Route team wanted to avoid the typical slow, unwieldy, manual process of having to go back and forth with engineering to try and pull the right data every time they considered creating a new segment or onboard a new marketing tool, for example. ![]() ![]() The Route team knew that there were specific best-in-breed tools that they wanted to employ, but they were hesitant to ask their developers to add additional SDKs into the app to collect and use their customer data for marketing initiatives, as it could cause delays in the app release cycles, increase app instability and latency, and could lead the team to de-prioritizing customer-facing problems to accommodate internal needs. To do so, they would need to put processes in place that would allow them to continue to scale rapidly without having to rely on their already-limited engineering resources. Never have to sign up for another tracking app or ELD API again.As user adoption increased, the Growth team at Route, led by Nick Warner, realized that to meet the changing needs of their customers, they needed to ensure they would be able to quickly add services and functionality to the app. Learn more about how UROUTE can protect your data. I do not blame "Visibility Companies" that want to make money off of your data, but as the pressure mounts to quickly produce profits, so does the temptation to use and capitalize on your DATA. In a world of growing concern over how big tech like Facebook, Google and Apple use our personal data, there seems to be little concern, even flagrant dis-concern about giving our sensitive, proprietary data to systems, companies and direct competitors. Asset-based carriers are providing open/full ELD data to tracking companies who offer no REAL assurances on what they use or intend to use that data for. VIN Numbers and other sensitive informationĪs a software provider to the freight industry, UROUTE has been blown away by the strange lack of concern, or downright disinterest, surrounding data privacy in logistics. Hours of Service Information to ALL your drivers
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